An interview with Mighty Good Undies, a new underwear company making super soft toxic-free underwear from organically grown, Fairtrade cotton, sewn by adults who get paid a living wage, at a price you can afford. Change the world by changing your undies.
Obviously success is reaching our goal, but for us it is more than that. We want our supporters to be as excited as we are about Mighty Good Undies and our mission to bring certified organic and Fairtrade cotton undies to the market at an affordable price point.
We loved the personal approach of StartSomeGood and the fact that we were not going to get ‘lost in the crowd’ of projects. Also, the focus of the StartSomeGood site on social enterprise, community and environmental projects was really attractive and fit in well with our brand ethos.
We see our community as the ‘ecofashion’ community who are actively trying to find new ways of producing our clothes by addressing the enormous social and environmental impacts of the textile industry. These changemakers need support in getting the message out there about ecofashion and their brands and pathways to working with major retailers so that we can upscale our work.
Have a really clear vision of what you want to achieve. And keep on coming back to that through the good and hard times. It will keep you centered and focused.